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GPP

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Four strong divisions

GPP is a European company active in the visual communications sector, designing and manufacturing packaging with a complex functional structure and sophisticated graphics and high visual appeal features.

 

GPP Industrie Grafiche S.p.A. has four divisions:

  •   Milano Nuova designs packaging for mass retail products
  •   Gioja makes luxury packaging
  •   Display operates in point-of-sale advertising media
  •   Sisar manufactures visual communications


In 2006, Argos Soditic studied the possibility of acquiring GPP by carving out the above four divisions, which at the time belonged to an industrial group experiencing financial difficulties.


An analysis of the company and its market revealed the following key points:

  •   Presence of the company on highly profitable markets
  •   Growing leadership of its market
  •   Large customer base and strong potential for innovation
  •   Low risk of customers relocating due to the high transport costs of packaging

Refocusing synonymous with growth

Argos Soditic holds a majority interest in the company after the BIMBO (Buy-In Management Buy-Out). The new Chairman, also a minority shareholder, has vast experience in this sector, having previously directed a multinational company specialising in packaging and paper.


Argos Soditic and the management team decided to focus the business mix on the luxury packaging market, where the GPP’s quality, creativity and customer service add more value. The visual communications market was also a priority in order to tap existing commercial synergies between these two units.

In addition a joint venture was created in order to penetrate the lucrative pharmaceutical packaging market.

A new subsidiary (initially just commercial) was subsequently launched in Poland to benefit from strong growth potential in Eastern Europe.

 

Argos Soditic sold its holding to another investment fund in 2008. GPP’s management team remains at the head of the company and are therefore still actively involved with their business adventure.


“Thanks to Argos Soditic and its strategic and international vision, management has found firm support to pursue GPP’s growth and international expansion.”


Cesare Tocchio – CEO of GPP