Being part of the Kägi story
In May 2008, Argos Soditic acquired Kägi Sohne AG from Valora AG. The Swiss listed group active in the food distribution industry was divesting non-core activities including its production facilities and brands.
As a result, Argos Soditic and (together with) management acquired a Swiss “institution”. Kägi Söhne AG was founded in 1934 and is located in Lichtensteig, Toggenburg, Switzerland. The company produces wafer and biscuit specialties and positions itself as a niche producer of top quality chocolate wafer specialties and butterbiscuits. Since 1960, Kägi produces its own chocolate covering for its products using traditional machinery.
Products are sold under the branding “Kägi-Fret” or “Toggenburger Butterbiscuits” and are well-known throughout Switzerland. Over the past few years, the company has successfully launched its products abroad.
From tradition to innovation
With its roots in Toggenburg, its history and its respect for traditional recipes, Kägi has become a veritable institution in Switzerland. Kägi-Fret is the company’s “flagship” product – in existence for over fifty years it is key to the value of the Kägi brand.
Tradition does not necessarily imply standing still. By using its brand value and reputation, management has succeeded in innovating Kägi: visual rebranding in 2006, new products in recent years and success in export markets are proof enough of a progressive company and dynamic management team.
Argos Soditic bought into this notion of tradition and innovation – making sure that the exit from the Valora group was positive and straightforward and accompanying management in development projects over the next few years.
