Since 1967 Sitour has evolved, through its different acquisitions, towards the business of point-of-sale communication and become a leading actor in France and in Europe. Today, the Group employs more than 180 people and has a turnover of 30 M€ (2005).

Founding shareholder in SES (till 2004), one of the world leaders in electronic signing for display units (gondolas), Sitour is recognised as a leading European suppliers of accessories for electronic labelling. The innovative ELECTROLINE range originated with SITOUR.

Together with its "e-pop" (European Point of Purchase) marketing concept, the Group is developing a network of highly active partners which will reinforce its European presence. Led by a young and experienced management team, Sitour adapts its offer to the needs of its customers and regularly proposes ranges of more and more innovative dramatisation products and merchandising accessories.