In the very heart of the French Alps, EIDER designs, manufactures and sells technical equipment for mountaineering and skiing since 1962. EIDER is a leader in its markets in France and also enjoys strong positions in other European countries. The Company has been developing its share in the general outdoor clothing market since 1995 and is pursuing its strategic diversification into the specialised hiking shoes and backpack markets. In 1995, a young and professional management team undertook the repositioning of the company. The summer and winter collections were restyled and a new and dynamic sales strategy was implemented, particularly on export markets.

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