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Du Pareil Au Même, Wissous, France - Sales 130 €m
April 1998 - MBI - Majority stake
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DU PAREIL AU MEME designs and distributes children's and teenage clothing through a network of nearly 100 outlets, under the DU PAREIL AU MÊME and DU PAREIL AU MÊME BEBE brandnames.

The success of the company is founded on attractively designed and low priced products which are frequently renewed and sold in a convivial environment. The new manager's priorities are to revitalize the distribution network in France , and develop it overseas. Since December 1999, an online store has been launched for the European and US markets.

www.dpam.fr