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What is an MBO ?
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Business plan
Useful definitions
 
What do investors expect to read in a Business Plan?

EXECUTIVE SUMMARY

I - COMPANY OVERVIEW

  • History
  • Shareholding structure
  • Products and brands
  • Management and human resources
  • Infrastructure and equipment
  • Commercial organization
  • Information and control systems
  • Purchasing
  • Historical performance (three years)

II - MARKET ANALYSIS

  • Size and segmental trends
  • Clients
  • Competition (including foreign competition risks)
  • New entrants and barriers to entry
  • Substitution risks
  • Suppliers
 

III - POSITIONING

  • Market position
  • SWOT analysis

IV - BUSINESS PLAN

  • Main evolutions in the sector
  • Overview of  business strategy:
    • Main sources of development
    • Marketing and sales
    • Production
    • Overhead costs
  • Financial projections

APPENDICES